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In this conversation at the TikTok panel during AdWeek Gary and the VP at TikTok Blake Chandlee, get into an interesting conversation about social media and the current position that TikTok is in right now. They talk about the supply and demand of content, the “life-cycle” of a social media platform and a lot more. Check the comment section for the full list of timestamps… Enjoy!

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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.

VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.

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31 thoughts on “The Clock is Ticking on TikTok

  1. TIMESTAMPS:
    1:00 – The "ah-ha" moment with TikTok
    2:30 – The thing TikTok has with side hustles
    4:00 – What successful brands are doing on TikTok
    7:30 – Global presence of TikTok
    9:00 – Similarities/differences of TikTok from other social platforms
    12:40 – Why is TikTok moving so fast
    20:00 – Getting brands to be contextual
    21:25 – How can TikTok avoid becoming vine?
    23:40 – The #1 thing I look for in TikTok
    25:30 – Why I liked Instagram in-feed

    What was your favorite moment or quote from this video?

  2. I feel tik tok is already changing in a bad way. Seems like it's harder now to get the views that you used to naturally get a few months ago. Also, I dont want to see a bunch of celebrities and influencers taking over.

  3. Incredible how you manage your timing to share more informations possible in less time possible…🤩 Gary, You’re one the best motivational speaker we have in this planet. Keep it up!!!

    Visit my amazing page now https://www.instagram.com/p/B3-W2Zpj4dK/?igshid=13aj8mm9rqa96

  4. Incredible how you manage your timing to share more informations possible in less time possible…🤩 Gary, You’re one the best motivational speaker we have in this planet. Keep it up!!!

    Visit my amazing page now https://www.instagram.com/p/B3-W2Zpj4dK/?igshid=13aj8mm9rqa96

  5. Incredible how you manage your timing to share more informations possible in less time possible…🤩 Gary, You’re one the best motivational speaker we have in this planet. Keep it up!!!
    Visit my amazing page now https://www.instagram.com/p/B3-W2Zpj4dK/?igshid=13aj8mm9rqa96

  6. Gary: How many users are on the platform?

    Blake: We don't release that publicly

    Gary: More than 1 though?

    Blake: Less than half a billion.

    LOL

  7. This is what I've been telling people! Y'all gotta start, seriously! I've been using it for 8 months and I'm about to hit 4 million followers, and I make my full living off of it. Don't underestimate it 🙂

  8. I’ve been on it for about 2 months more or less uploading content 4 days a week. Their 30 sec videos vs 15 second videos. Could that reason be hurting my reach? Also the people commenting on my videos are def spam bots. Any help would be appreciated to anyone who reads this. My niche is anime so I upload mini reviews using hashtags that cater to that demographic

  9. Thanks for this. I'd love to know how an e-commerce shop could grow on TikTok. Product vids, using the product, cats with the product?

    Cheers Gary

    I'll just finish off by saying be kind to people Gary, yes that includes Brady…

  10. Gary how can business owners in the marketing/advertising space take advantage of this platform? I've been studying and following TikTok the past 2 weeks.

  11. Hello GaryV, what content should I put on TikTok? I teach online. Should I just teach on TikTok but keep the age of the audience in mind? Any help would be awesome. Thank you.

  12. I stepped away from aggressive social content creation when TikTok was still Musically. When I first jumped on Musically, I learned SO much about the newest mobile internet/vertical video production and it accelerated my video skills.

    I jumped back into TikTok again today under the name @GregChats, and I’m fascinated and blown away with the initial attention I got in views with zero promotion.

    I need to binge on TikTok strategy because I need to understand why my first few videos got over 400 views in a few hours😳, and the last Few videos got single digits overnight. My guess: I posted at a time when youth were online at night in America, and the last few were too late-night.

    Anyone in the comments have any recommendations or links for some detailed TikTok strategies? Besides, of course, ALLLLL of your videos, Gary.

    PS- Gary, I have realized that I need to significantly limit my content consumption to support healthier social media mental health. Your videos will be one of those exceptional places that I will continue to selectively come back to for strategic inspiration and methods.

  13. When everybody doesn’t have any idea how to adapt their content for TikTok Gary achieves more than 1.3M followers there. Wow. All procrastinators will fail. I think the best way is to take away all your working routine and spend enough time to learn TikTok. Then provide the content that helps you to outrank your competitors in the future because young TikTok audience is growing. In a few years they will be adult customers with enough money to buy your products.

  14. I’m on TikTok and posted some dunking videos to grow my you tube channel. I’ve gotten no response but hey that’s the name of the game. Gotta keep on keeping on

  15. GARY understands. he juset does. he will find follow catch every fish in the game and still know when to throw them back. Amazing

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