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RIM Launches 5 new Blackberry 7 Smartphones
Shyam Kishore , Aug. 4, 2011, 5:21pm IST Views: 851 Comments: 1
     
5 new Blackberry 7 Smartphones
RIM Launches 5 new Blackberry 7 Smartphones
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Goindocal Gadgets: In a move to compete with Apple's iPhone and Samsung Galaxy Canada-based smartphone maker Research In Motion (RIM) today announced launch of 5 new BlackBerry smartphones based on the BlackBerry 7 Operating System (OS).

RIM is launching two Blackberry bold models and three new Blackberry Torch models with new OS7. Waterloo, Ontario based company is introducing the first touch-screen version of Blackberry Bold and an updated Torch slider phone and a new touch-screen-only BlackBerry.

All five new devices will be available from 225 carriers across the world—biggest launch in the histry of RIM.

The new Bold 9900 and 9930 features a larger keyboard and thinner case and the Torch 9850 and 9860 is first touch-screen-only phone.

All the models are enabled with pinch-and-zoom browsing and as the RIM claims it is 40% faster than the old Torch.

RIM is gaining handsome ground is vast Asian and African market at the expense of Nokia but losing market share in U.S. Market where iPhone is Google's Android based phones are selling like hot cake.

President and Co-CEO of RIM Mike Lazaridis said, “This is the largest global launch of BlackBerry smartphones in our history.”

“The BlackBerry solution offers a best-in-class mobile communications experience that customers love and we think they will be thrilled by the faster performance, enhanced browsing and richer multimedia delivered by these powerful new BlackBerry Bold and BlackBerry Torch smartphones,” Lazaridid added.

BlackBerry 7 introduces a next generation faster and more fluid BlackBerry browser. In addition it has optimized zooming and panning and optimized HTML5 performance. It also features Liquid Graphics technology.

RIM’s latest launch also features enhanced 1.2 GHz processor, HD video recording, 24-bit high resolution graphics, and advanced sensors. 
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Readers' opinions (1)
Adi http://www.facebook.com/profile.php?id=100003406127610
Now I wonder why rim can\'t just bring this sucssecful model of consumer advertising back to North America. This kind of emotional driven ad relates blackberry with love, happiness, and all the good emotions in life. This is what drive the BlackBerry brand and this is how it sells.When you mention BlackBerry in the US, first few things that come to peoples minds are business , boring , slow or keyboard . RIM Marketing in Waterloo You can really learn from your colleagues in India!
 
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