New Delhi, July 16: When it comes to Bollywood, everything looks superficial. May be that is why even the best of the best genuine effort fails to get due attention. Frankly speaking, i was taking Aamir Khan hosted "Satyamev Jayate" as another marketing gimmick just like any other such effort before any mega movie release, as we see on daily basis on one or the other reality shows.

Very few in the industry, the Bollywood, has the guts to look beyond the glamor except some micro social message based lip service just to make message weighty. But Aamir Khan, i won't introduce him here as an actor, is at least trying to do something that could be counted as "beyond self".

Today he met India's Prime Minister Manmohan Singh and Union Social Welfare Minister Mukul Wasnik to share his concerns on manual scavengers in the country.

After the half an hour meeting at PM's residence, Aamir told media that he was assured by the PM that he will look into the matter on a priority basis.

“I had gone to meet the PM to discuss the issue of manual scavenging. I requested him that this practice which still exists in our country should end soon. The PM has assured me that he will look into this matter and he sent me to Mukulji who handles Welfare Ministry,” said Aamir as quoted by PTI.

Earlier on July 8 episode of the “Satyamev Jayate”, 47-year old actor talked about the existence of manual scavenging in the country, and how it is hurting the morale of large section of the society.
Wasnik also assured the actor that the government was working to put a speedy end to the problem and rehabilitate manual scavengers.

“Mukulji assured me that he will work towards putting an end to this problem. The ministry is already working on the issue and he says that they will put an end to this soon,” Aamir said.

The program, unique in its approach that engages the victim or sufferers and interacts with them in real life situation to highlight the issue, has already made waves and issues it raised already getting due attention.

On skeptical note, will such efforts will make the desired impact, when this generation is more like "Dead Man Walking". No Gender Bias Here Please!!