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Samsung to Replace Nokia From Top Spot in Smartphone: Nomura
Saroj Jha , Jun. 13, 2011, 3:57pm IST Views: 1990
Samsung to Replace Nokia From Top Spot in Smartphone: Nomura
Samsung to Replace Nokia From Top Spot in Smartphone: Nomura
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New Delhi, June 13: Samsung Electronics Co Ltd, a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea, is going to end the 14-years of rule of a Finnish mobile maker Nokia. Keilaniemi, Helsinki based Nokia failed to catch up with technological advancement in smartphone.

According to Nomura, Japanese financial conglomerate, Samsung will become the largest smartphone maker by end of current quarter ending the Nokia's 14-year reign since 1996. It is not just Samsung that with be largest maker of smartphone but Apple Inc will push Nokia to third spot, Nomura said.

Analyst of Nomra said in a research note, “In 1996 Nokia launched the Communicator and the smartphone market that it has led in unit terms ever since. After about 14-years at the top, Nokia looks set to relinquish its smartphone crown."

Stiff competition from the Korean power house Samsung and American Apple in highend smartphone segment and equally stiff competition in lower-end segment from Chinese and Indian phone maker. Slow pace of innovation added by some wrong technological strategic move led to the fall in market share in last one year.

Apple's iPhone and Google Inc's Android devices made Nokia outdated in this fast changing market.

Nokia still makes more cellphones than Samsung as its has very strong presence in basic cellphone market specially in emerging economies. Strong distribution network added by brand value will give enough time to Nokia to put house in order.

Nokia is planning to get rid of its Symbian platform and switching to Microsoft software.

In its fourth quarter result for 2010-11 Nokia reported sales volume of 5 million Symbian 3 devices. It sold total 28.3 million units in Q4 as compared with 20.8 million units in Q3 2009 (up 36% YoY) and compared with 26.5 million units in Q3 2010 (up 7%, QoQ).

In the reporting Q4, Nokia's worldwide market share went down by 6% sequentially and 9% year-on-year to 31%.

Nokia reported 23% drop in it year-on-year operating profit at €884 million, with net sales of €12.65 billion (up 6% YoY). Nokia's device and service division's profits were €1.09 billion, up 10% from Q3.

Samsung sold around 20 million smartphone in year 2010 and aims to achieve 60 million figure in 2011. It sold total 270 million mobile across world in year 2010

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